Can I get more than 100 Amazon tracking IDs?

Sometimes. The default cap is 100 per Associates account, and Amazon's own guidance is to contact Associates Customer Service if you need more. There's no public policy guaranteeing an increase, but publishers with real sales volume and a clear business case (many sites, legitimate campaign tracking) have had batches approved. You'll have a much easier time if your account is actually generating orders — a brand-new account asking for 500 tags is a harder sell than an established one.

How do I request a tracking ID limit increase?

Contact Associates Customer Service from within Associates Central, give your Associates ID, and explain why you need more — how many sites or campaigns you run and roughly your traffic and sales scope. Keep it concrete and tied to real measurement needs. Before you ask, though, audit what you already have: most maxed-out accounts are full of one-off campaign and per-page tags that were never part of a plan.

Why can't I delete Amazon tracking IDs?

Amazon doesn't allow tracking IDs to be deleted or modified — they're permanent once created. That's precisely why accounts hit the 100 cap: every experimental, seasonal, or per-page tag you ever made still counts, forever. The practical defense is a naming scheme and a hierarchy you stick to, so you're not permanently spending your budget on tags you'll never look at again.

Do I actually need more than 100 tracking IDs?

Almost certainly not. A clean hierarchy — one tag per site plus a handful per vertical — covers a large portfolio well under 100. People blow past the cap by tagging individual pages or minting a new tag per campaign, which is both unmanageable and unnecessary, since per-page earnings can't come from Amazon anyway. Per-page insight comes from click-share estimation, which needs zero extra tags.

Getting More Amazon Tracking IDs (Past the 100 Limit)

Amazon caps you at 100 tracking IDs per Associates account, and here's the sting: they can't be deleted or even modified. So the cap isn't really "100 tags" — it's "100 tags you will ever create, forever." Most people who hit it didn't need that many; they accumulated them. Let's cover how to get more if you genuinely need it, and the structure that means you probably don't.

How to request an increase

Amazon's own help pages say it plainly: if you need more than 100, contact Associates Customer Service. The process:

Reach out from within Associates Central with your Associates ID.
Explain your business model — how many sites or campaigns you run, and roughly your traffic and sales scope.
Keep it concrete and tied to real measurement needs.

There's no guaranteed policy that they'll grant it, and success correlates strongly with real sales. An established account with orders coming in and a legitimate reason (dozens of genuine sites) has a decent shot, often approved in batches. A brand-new account asking for hundreds of tags for a handful of posts will struggle — and honestly, should. Amazon has to process every tag, so they push back on sprawl.

But first: do you actually need them?

Almost nobody legitimately needs more than 100 tracking IDs. A clean hierarchy \u2014 one tag per site plus a few per vertical \u2014 covers a large portfolio with room to spare, while tagging individual pages blows past the cap instantly (and the tags can never be deleted). When you hit the ceiling, the answer is usually a tidier scheme plus click-share estimation for per-page, not a request for more tags.

Here's the uncomfortable truth about maxed-out accounts. Hitting 100 is almost always a symptom of an over-tagged scheme, not evidence of a real need. The classic pattern is someone tagging every individual page or product, or minting a fresh tag for every small campaign — and because tags can't be deleted, that cruft is permanent. One tag per page across even a modest portfolio runs to thousands; the cap stops you long before that, for good reason.

A structured hierarchy fits comfortably. Take twenty sites: one tag each plus, say, three per-vertical tags on the bigger ones, and you're around eighty tags with room to spare. That gives you per-site and per-section earnings — the granularity that actually drives decisions — without ever approaching the ceiling. If you're near 100 and you don't have a portfolio that large, the fix isn't a bigger cap; it's a tidier scheme.

The per-page temptation (and the real fix)

The reason people over-tag is usually a good instinct pointed the wrong way: they want to know which page earns, so they give every page its own tag. It doesn't work — not because of the cap, but because Amazon reports per tag, not per page, so even a tag per page wouldn't hand you clean per-page conversion data the way you'd hope, and you'd drown in tags trying. Amazon's own community advice for going deeper than per-ID is to use analytics external to Amazon — which is exactly right.

That's what click-share estimation does: with clean per-site or per-vertical tags carrying real earnings, a page's share of a tag's clicks approximates its share of that tag's earnings. You get per-page EPC without a single extra tag. So the honest hierarchy is: tags for segments Amazon can report (site, vertical, placement), estimation for the page. That combination keeps you far under 100 while seeing more than a tag-per-page scheme ever could.

This is where Clickolytics fits: it reads your Amazon earnings by tag and estimates per-page from the click share it tracks first-party — so you never need per-page tags, and your account stays lean. The result is the deeper visibility the 100 cap seems to deny you, achieved by not fighting the cap at all.

Per-page earnings without per-page tags: Clickolytics estimates what each page earns from click share, so a clean tag scheme is all you need. See how it works →

The bottom line

Yes, you can ask Amazon for more than 100 tracking IDs, and with real sales and a clear case you may get them. But treat that as the rare exception. For almost everyone, hitting the cap is a nudge to fix the scheme: adopt a per-site-plus-vertical hierarchy, stop minting one-off tags you can never delete, and let click-share estimation cover the page level. Do that and 100 tags stops being a ceiling you're pressed against and becomes far more than you'll ever need.

Frequently asked questions

Can I get more than 100 tracking IDs? Sometimes — contact Associates Customer Service with a business case. No guarantee; easier with real sales. Most people don't actually need more.

How do I request an increase? From Associates Central, contact support with your Associates ID and explain your sites/campaigns and scope. Audit your existing tags first.

Why can't I delete tracking IDs? Amazon makes them permanent, which is why accounts fill up. A naming scheme and hierarchy prevent it.

Do I really need more than 100? Almost never — a per-site-plus-vertical hierarchy covers a large portfolio, and per-page comes from click-share estimation, not tags.