A

Ad BlockerBrowser tooling that strips trackers.Affiliate LinkA URL carrying your ID that credits you for referrals.Affiliate NetworkA platform connecting affiliates with merchant programs.AI OverviewsGoogle's AI answer above the results.AOV (Average Order Value)The average amount spent per order.ASINAmazon's 10-character product ID.Assisted ConversionA touch that helped but didn't get last-click credit.Attribution ModelThe rule deciding which touchpoint gets credit for a sale.

B

Bounce RateThe share of visitors who leave without further interaction.Browser FingerprintingIdentifying a device by its attributes.Buyer IntentHow close a searcher is to making a purchase.

C

Churn RateThe rate subscribers cancel.Click FraudFake or non-human clicks.Click ShareA page's fraction of a tag's clicks.Commission RateThe percentage or flat amount a program pays you per sale.Consent RateThe share of visitors who accept cookies.Conversion LagThe delay between click and sale.Conversion Rate (CR)The share of clicks that turn into sales.Cookie Window (Cookie Duration)How long after a click a sale still credits you.Cookieless TrackingMeasuring visitors without browser cookies.CPA (Cost Per Action / Acquisition)A payout model based on a completed action, or your cost to acquire a customer.CPC (Cost Per Click)What an advertiser pays for a click — the buyer side of a click.CTR (Click-Through Rate)The share of viewers who click a link.

D

Data SamplingAnalyzing a subset and extrapolating.Data ThresholdingGA4 hiding low-volume rows.Deep LinkingLinking directly to a specific product page, not a homepage.Dwell TimeHow long a visitor stays engaged.

E

E-E-A-TExperience, Expertise, Authoritativeness, Trustworthiness.eCPM (Effective Cost Per Mille)Effective earnings per 1,000 ad impressions.EPC (Earnings Per Click)The average commission you earn per affiliate link click.EPMV (Earnings Per Mille Visitors)Total site earnings per 1,000 visitors, across all sources.ePrivacy DirectiveThe EU law behind cookie consent.

F

First-Party DataData you collect directly on your own site.FTC DisclosureA clear notice that links are affiliate.

G

GDPRThe EU data-protection regulation.

I

ImpressionsThe number of times a link or element is seen.Indirect SalesCommissions on items you never linked.ISR (Incremental Static Regeneration)Rebuilding static pages on a schedule.

L

Last-Click AttributionCrediting the final touch before the sale.Link CloakingMasking an affiliate URL behind a branded redirect.LTV (Lifetime Value)Total value a customer or click yields over time.

N

Net vs. Gross EarningsWhat you keep versus what you booked before reversals and fees.Nofollow / SponsoredLink attributes that mark a link as paid or non-endorsing.NPPC (Net Profit Per Click)EPC minus your cost per click.

O

OneLinkAmazon's geo-redirect for international clicks.Organic TrafficUnpaid visitors who arrive from search results.

P

PageviewOne load of one page.Payout ThresholdThe minimum balance before a network pays you.PII (Personal Data)Any data that can identify a person.Product Feed (Datafeed)A structured file of a merchant's products for bulk use.Programmatic SEO (pSEO)Generating many pages from a data template.PseudonymizationMasking identifiers without truly anonymizing.

R

Recurring CommissionCommission paid repeatedly while a referral stays subscribed.Referral TrafficVisitors who arrive from links on other sites.Return RateThe share of sales sent back.Revenue AttributionAssigning earnings to the pages and clicks that caused them.Reversal (Chargeback)When a network cancels a commission you earned.RPM (Revenue Per Mille)Revenue earned per 1,000 pageviews.RPV (Revenue Per Visitor)The average revenue each visitor generates.

S

Scrub RateThe share of commissions a network removes before paying.SERP (Search Engine Results Page)The page of results a search engine returns for a query.Server-Side TrackingCollecting events on your server, not the browser.Session (Visit)A single continuous visit by one person.SiteStripeAmazon's in-page link generator.Store IDYour master Amazon account tag.SubIDExtra data appended to a link for finer tracking.

T

Topical AuthorityDepth of coverage that earns trust on a topic.Tracking ID (Tag)The identifier a network reports earnings against.

U

Unique VisitorA distinct person, counted once per period.Universal CartAmazon crediting anything bought in the window.UTM ParametersTags added to a URL to label traffic in analytics.

V

Vanity MetricA number that looks good but doesn't drive decisions.