Glossary

Return Rate

The share of sales sent back.

A

Return rate is the percentage of ordered items customers return, which reverses the commission you were credited. It runs high in fashion and electronics.

Why it matters for your earnings

Realized EPC in a high-return niche is lower than it first looks — a page that seems to convert brilliantly can give a third of it back, so judge on kept, settled earnings.

Go deeper: Guide: Ordered vs Shipped

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